Ethical Coaching Standards

Responsibility to Clients

  • Explain and ensure that, prior to or at the initial meeting, NewlandRock coaching Client(s) and Sponsor(s) understand the nature and potential value of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.
  • Create an agreement/contract regarding the roles, responsibilities and rights of all parties involved with NewlandRock Client(s) and Sponsor(s) prior to the commencement of services.
  • Maintain the strictest levels of confidentiality with all parties as agreed upon. I am aware of and agree to comply with all applicable laws that pertain to personal data and communications.
  • Have a clear understanding about how information is exchanged among all parties involved during all coaching interactions.
  • Have a clear understanding with both Clients and Sponsors or interested parties about the conditions under which information will not be kept confidential (e.g., illegal activity, if required by law, pursuant to valid court order or subpoena; imminent or likely risk of danger to self or to others; etc.). Where I reasonably believe one of the above circumstances is applicable, I may need to inform appropriate authorities.
  • When working as an Internal Coach, manage conflicts of interest or potential conflicts of interest with my coaching Clients and Sponsor(s) through coaching agreement(s) and ongoing dialogue. This should include addressing organisational roles, responsibilities, relationships, records, confidentiality and other reporting requirements.
  • Maintain, store and dispose of any records, including electronic files and communications, created during my professional interactions in a manner that promotes confidentiality, security and privacy and complies with any applicable laws and agreements. Furthermore, I seek to make proper use of emerging and growing technological developments that are being used in coaching services (technology-assisted coaching services) and be aware how various ethical standards apply to them.
  • Remain alert to indications that there might be a shift in the value received from the coaching relationship. If so, make a change in the relationship or encourage the Client(s)/Sponsor(s) to seek another coach, seek another professional or use a different resource.
  • Respect all parties’ right to terminate the coaching relationship at any point for any reason during the coaching process subject to the provisions of the agreement.
  • Am sensitive to the implications of having multiple contracts and relationships with the same Client(s) and Sponsor(s) at the same time in order to avoid conflict of interest situations.
  • Am aware of and actively manage any power or status difference between the Client and me that may be caused by cultural, relational, psychological or contextual issues.
  • Disclose to NewlandRock Clients the potential receipt of compensation, and other benefits I may receive for referring my Clients to third parties.
  • Assure consistent quality of coaching regardless of the amount or form of agreed compensation in any relationship.

Terms and Conditions - Reschedule and Cancellation Policy

  • NEWLANDROCK understands that Client’s business conditions may change. Should a Client need to reschedule or cancel the following fees in addition to the associated fees for any Services rendered apply. 
  • 1.If rescheduling or cancelling more than 15 days before the scheduled programme, meeting or session, Client will pay the Actual Expenses (defined below) incurred as a result of the rescheduling or cancellation. 

  •  For all cancellations of coaching, meetings and events, NewlandRock will reschedule a maximum of 1 times total. 

    2.If rescheduling or cancelling 15 or fewer days before the scheduled programme, meeting or session, where the activity booked is 1 hour or over in total, cancellation/rescheduling fees will be calculated based on the number of days’ notice provided as shown in the table to the right, plus actual expenses incurred.

 

  • “Actual Expenses” means amounts NEWLANDROCK pays to others in anticipation of the Services (e.g., hotels, airlines) that NEWLANDROCK cannot recover on its termination of the bookings. NEWLANDROCK will invoice Client for any additional charges, penalties or fees incurred due to changes or cancellations. NEWLANDROCK will charge Client for costs incurred for any materials NEWLANDROCK prepares (e.g., for events, workshops, meetings) if the engagement is not rescheduled within two months of the original date. 
  • Duration of the programme will not exceed 6 months from the agreed signing date of the proposal.

Payment Terms

  • 50% - upon commencement of the project

  • 25% - Agreed date

  • 25% - Agreed date

Copyright

NewlandRock retains the author’s copyright for all training material.

Use of material

Material is for training purposes only and is restricted to the use of designated training course only. The client must not reuse or repurpose any part of the training material (including but not limited to: presentations, handouts and workbooks) without prior consolation and permission from NewlandRock.

Material must also not be published online where they can be accessed publicly. Any use of NewlandRock materials must be agreed in advance.

Resale

Resale of the original material or modified versions are not permitted.

 

Protecting Our Intellectual Property


- The Four Levers of Leadership Impact and all related materials are proprietary.

- Use of the framework and contents in by licence only - internal, train-the-trainer, and white-label options.

- All rights are reserved © Kate Thomas 2025

 Travel

NewlandRock, its coaches and its associate members may travel to deliver in person workshops, events and meetings to fulfil the responsibility of delivery schedules to its clients.

In the event that travel is required over 4 hours from the place of origin to the destination, Business Class seats will be required. In the event that travel has been agreed by the client and tickets purchased for the journey, all expenses relating to the travel will be reimbursed regardless of the event cancellation or postponement. 

Hotels and accommodation will also be covered via expenses from the client. In the event of postponement or cancellation of the event, workshop or coaching, the client agrees to provide reimbursement of all accommodation or travel bookings made by NewlandRock.

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