About NewlandRock
At NewlandRock, we believe leadership is the rock on which successful businesses are built — and our mission is to help leaders and teams thrive through change.
You are your own rock – you take yourself to new land
Talk to us about your leadership goals
NewlandRock partners with talent-savvy leaders and organisations to strengthen leadership impact and unlock growth through transition

Grounded in evidence-based solutions and proven frameworks, NewlandRock helps leaders navigate transition with confidence and lasting impact

Experts in Leadership Effectiveness
At NewlandRock, we believe leadership is the rock on which successful businesses are built — and our mission is to help leaders and teams thrive through change.
Founded in 2021, NewlandRock was created to support organisations navigating transition with confidence and clarity. We partner with ambitious leaders and talent-savvy companies to strengthen leadership impact, align teams, and prepare for the future with succession strategies that work.
Grounded in evidence-based solutions and our accredited Four Levers of Leadership Impact framework, we combine practical experience with proven methodology to deliver measurable results.
From executive coaching and leadership development to team alignment and board advisory, our focus is simple: building the resilient, connected, and effective leaders that today’s organisations need most.
Founder Story
I founded NewlandRock in 2021 during a time of global transition — and my own. After two decades in senior leadership and talent strategy roles. Over time, I saw the same truth again and again — it’s the effectiveness of leaders that determines whether change becomes growth. But I also saw how often leaders face pivotal moments of change without the right tools or frameworks to thrive.
That realisation was the spark for NewlandRock. I wanted to create a space where leadership development wasn’t abstract, but practical, evidence-led, and rooted in real experience. Since then, we’ve built a CPD-accredited coaching framework, published The Four Levers of Leadership Impact, and partnered with leaders and teams worldwide to help them unlock growth through transition.
Today, NewlandRock is more than a business — it’s a belief that every leader is their own rock, and that by strengthening leadership effectiveness, we strengthen the organisations and people they serve

Our Philosophy
We believe that leadership effectiveness is the cornerstone of individual, team, and organisational success.
The name NewlandRock embodies our core belief: that every leader is their own rock—their foundation for growth, resilience, and success. By strengthening leadership effectiveness, individuals can not only elevate their own performance but also inspire and drive meaningful change within their teams and organisations.
As we continue to evolve, we remain committed to shaping the future of leadership. Whether through bespoke coaching, strategic leadership assessments, or immersive development programs, NewlandRock is here to support leaders on their journey to new heights.

Our Growth & Impact
Since its inception, NewlandRock has expanded significantly, building a global team of associate experts dedicated to enhancing leadership effectiveness.
Our impact includes:
- Author of The Four Levers of Leadership Impact.
- CPD-accredited Four Levers of Leadership Impact Framework—a trademarked model that empowers leaders to maximise their influence, drive meaningful change, and lead with purpose.
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Host of the Leadership Effectiveness Podcast, a platform dedicated to collaborating with experts to share practical leadership transformation insights.
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Our partnerships with industry-leading leadership effectiveness solutions such as Accendo Technologies, Positive Intelligence, and Human Synergistics ensure our clients benefit from the most advanced, data-driven insights, leading to measurable and transformative results.
Our Partnerships & Qualifications






Looking Ahead
Our vision remains stronger than ever—to redefine leadership development beyond structured programmes and provide leaders with the tools they need to succeed in an ever-changing world.
We are grateful for the trust and support of our clients, partners, and global network, and we are excited about the opportunities that lie ahead.
At NewlandRock, we don’t just advise—we partner, empower, and transform. The future of leadership success starts here.
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➰ Leaders identify and navigate a route forward – a trail to ‘new land’ and an opportunity to grow

Kate Thomas
Founder NewlandRock
Hi! I'm Kate Thomas, founder of NewlandRock - and for more than 20 years' I've been immersed in talent strategy, succession planning and leadership effectiveness. Over that time, I've partnered with senior leaders, and executive teams across the UK and globally to help them clarify direction, build strong cultures, and lead with more confidence and impact.
My career has spanned multiple geographies and sectors, spending significant time supporting organisations undergoing transformation and growth at pace including several years at Korn Ferry.
Explore how leadership effectiveness can transform your businessWhat I believe in - my guiding principles:
- We are all talented but we don't always know where are talents are best served.
- Leadership effectiveness is the gateway to performance - impactful leadership starts with self awareness and lived values.
- Evidence-led approaches create sustainable change - my coaching and assessments are rooted in behavioural science.
- Leaders feel most alive when they're re-learning about themselves - not just developing skills, but understanding what drives them and holds them back.
What Drives Me:
This isn't theoretical. I'm passionate and highly committed to the leaders I work with. I've seen shifts in energy, clarity, and impact when a leaders realigns with their core purpose, identifies what opportunities they stand for a break free from limiting beliefs regarding the business opportunities available to them and the business they lead.
That's the NewlandRock promise: Helping leaders find their own rock - so they can lead others with strength, vision and heart.
Specialist Expertise:
My clients range from FTSE 100 companies with turnovers of £10bn a year to start ups looking to scale at speed.
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Executive Coaching
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Top Team Alignment
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Succession Planning
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Leadership Assessment
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High Performing Team
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Fractional Talent Strategy
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Strategy Planning
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Organisational Culture
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Leadership Agility


Vincent
Project Manager
Vincent plays a critical role as a Project Manager at NewlandRock, where he supports all of our clients by managing the progress and delivery of our programmes.
He meticulously tracks all our client's milestones and timelines, ensuring every phase of our programmes align with their strategic goals. He ensures all team members remain aligned, maintaining momentum and focus. Simply put, he’s the anchor that keeps us rock solid and moving forward with confidence!

Guy
BartonRock: Executive Search Expert
Our partner company, BartonRock, is led by Guy Day, an experienced independent practitioner with over 25 years of expertise.
Guy specialises in identifying, engaging, and thoroughly assessing top talent for medium-sized businesses in the retail and consumer sectors.
BartonRock focuses on placing senior executives with 10 to 15+ years of experience in high-level strategic roles, both in the UK and internationally, within the consumer and retail industries

Our Experts Advisors, Coaches, Facilitators, Designers & Assessors
Leadership effectiveness is about partnering with exceptional experts who drive progress. Our global network of associate leadership specialists brings deep, diverse experience across industries. Their combined expertise empowers us to guide clients with confidence through the complexities of today’s global business landscape, ensuring impactful and lasting growth.





Keynote Speaker
Key Talks
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The 6 Steps to Sustainable Leadership
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How Empathy Supercharges Your Leadership Success
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The 4 Levers of Leadership Impact
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6 Lessons to Build a Leader-Led Culture That Thrives
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Redefining Leadership: What It Really Means to Be Effective
- The Secret Sauce To Building A High Performing Team



The NewlandRock Leadership Effectiveness Podcast
Introducing The Leadership Effectiveness Podcast—your go-to resource for practical insights, expert advice, and actionable strategies to enhance leadership impact.
With five seasons of thought-provoking discussions, we’ve explored a wide range of topics that matter most to senior executives and HR professionals. Whether it’s navigating organisational change, building high-performing teams, or driving strategic success, our episodes are designed to equip you with the knowledge and tools to lead with confidence.
If you’d like to share your expertise and join us as a guest speaker, we’d love to hear from you—get in touch!




